Tenjin AI
Financial Website

2022, Website UX

MY ROLE:

UX Designer

TEAM:

Creative Director: Shahrouz Varshabi, Copywriter: Rachel Strysik

TOOLS:

Figma, Miro, WordPress

DURATION:

2 Months

A marketing website that explains the business value well to support users with personal investment

Tenjin AI is a financial app that aims to empower individuals build wealth faster than before with the AI trading tool and resources. Their website was outdated with overwhelmingly heavy information. Our team redesigned their information architecture and rebuilt the whole website to help users understand their business goals.

Challenges and goals:

Tenjin AI is a fintech company that aims to help users quickly build their wealth. When they came to work with my team, their marketing website was not in the best condition to present their business value. The repetitive information that they include in their website was heavily piled up. Users couldn’t digest the information without spending a long time reading.

The goal for this project is to make the information architecture and design clear enough for users to understand the value of Tenjin AI, and make the decision to work with Tenjin AI.

Information Architecture:

1. I mapped out the current Tenjin AI website’s information architecture to understand the logic behind it.

2. My team grabbed references from competitors and redesigned the information architecture.

Low-Fi Wireframes:

I designed the low-fi wireframes to help stakeholders and our team to align on the same page and discuss about the design solutions with more visual support.

Design Solutions:

I created high-fi wireframes to solve the design problems that we identified in the former steps. The Tenjin AI team was satisfied with the fundamental changes. I got the green light to built the designs in WordPress and released them to the market.

Shuhan Yu

Tenjin AI
Financial Website