Union Marine
Website Design

2022, Website UXUI

MY ROLE:

UX Designer

TEAM:

Creative Director: Ruggero Vittorini, UX Designer: Adlyn Lou

TOOLS:

Figma, Miro

DURATION:

2 Weeks

A Top Dealer for Yachts

Union Marine is a Top 100 Dealer for Sea Ray, Bayliner, MasterCraft, Boston Whaler, Lowe Boats, Heyday, Monte Carlo Yachts in Seattle. As the business grew, they decided to redesign their website to make it easier for users to access the services they provide.

Challenges and goals:

This website had a messy sitemap that had unorganized information. Our team had 2 weeks quick turnaround time to deliver high fidelity wireframes.

The main goal was to reduce repeated clicks and make the website more approachable to users.

Sitemap:

The existing website’s sitemap had many duplicated and misplaced categories. Our team simplified it and removed unnecessary duplications.

Solutions:

1. Create a “Lifestyle” category that incorporates the information that were scattered to several pages before, such as the introduction of boating, essential destinations, events and community forum.

2. Combine “Parts & Services” page’s 6 sub-pages with 6 similar forms, that include “seasonal service“, “request a part“, “mobile marine service“, “Seattle parts & service“, “Bellingham parts & service center” and “fife – tacoma parts & service center” into 3 pages, that are “request a part”, “seasonal service“, and “mobile marine service“.

3. Instead of using “Contact” category with sub pages such as “locations”, “About Us”, “Our Team”, “Careers”, “News”, “Events”, and “Contact”. We created “About Union Marine” category with sub pages as “Contact Us”, “Why Union Marine” and “Locations”.

4. Instead of having two pages with two same forms for “boat valuation request” and “brokerage & consignment service, we combined the two pages into one page with a same form.